Sumara
  • 👋Welcome!
  • Summary overview of Sumara
  • Pitch deck
  • Company background
    • Vision
    • Mission
    • Values
    • Culture
    • Sumara's Founder
    • Path that led Ian to Sumara
    • Team
    • Regulation
  • Market analysis
    • Core problem
    • Market trends
      • Trade statistics
      • The trade gap
      • The digitalisation of trade
      • Web3 adoption
      • Size of fee pool
    • Alternatives
    • Competitor analysis
  • Solution
    • Unique value proposition
    • Product description
      • Credit
      • International payments
      • Trust
      • Concepts from research
    • Positioning
    • Proof of concept
    • Design principles and qualities
    • Designing for trust
    • Branding
  • Technology
    • Frontend
    • Web3 protocol
    • Web3 chain selection
    • Project token
    • Partners
  • Distribution
    • Go to market
    • Marketplace strategy
    • Distribution and sales strategy
    • Countries selection
  • Objectives and business strategy
    • Strategic priorities
    • Principles
    • Long term plan
  • People
    • Initial team
    • Organisational structure
  • Financials
    • Revenue model
    • Financial projections
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  1. Objectives and business strategy

Principles

Principles for creating a successful business

Following experience and deep research into what makes a successful business following my exit from NOW Money, Ian has a clear view of what a great business looks like.

At Sumara, I will create the following traits:

  • Long term focus

  • Strong customer focus

  • Hire the best people

  • Strong management team with control of the business

  • Can feasibly become the no.1 in its niche

  • Strong, competitive advantage / ‘moat’

  • Simple, understandable business model

  • High gross margins, positive cashflow, high RoE

  • Centralised capital allocation and compliance controls, decentralised operations

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Last updated 11 months ago