Principles

Principles for creating a successful business

Following experience and deep research into what makes a successful business following my exit from NOW Money, Ian has a clear view of what a great business looks like.

At Sumara, I will create the following traits:

• Long term focus

• Strong customer focus

• Hire the best people

• Strong management team with control of the business

• Can feasibly become the no.1 in its niche

• Strong, competitive advantage / ‘moat’

• Simple, understandable business model

• High gross margins, positive cashflow, high RoE

• Centralised capital allocation and compliance controls, decentralised operations