Concepts from research

During research interviews Ian created low-fidelity concepts, which were refined based on feedback to reach the point where the product was seen as highly compelling to the target market. The concepts that delivered the above and were seen as compelling are shown below:

Instant, permissionless transactions, and offering credit are important elements to differentiate Sumara from existing solutions. Offering credit in particular allows Sumara to attract inbound interest, rather than competing to secure customers in commoditised markets (eg. international payments).

Key elements of the design of the solution are outlined in design principles and qualities.