Sumara
  • 👋Welcome!
  • Summary overview of Sumara
  • Pitch deck
  • Company background
    • Vision
    • Mission
    • Values
    • Culture
    • Sumara's Founder
    • Path that led Ian to Sumara
    • Team
    • Regulation
  • Market analysis
    • Core problem
    • Market trends
      • Trade statistics
      • The trade gap
      • The digitalisation of trade
      • Web3 adoption
      • Size of fee pool
    • Alternatives
    • Competitor analysis
  • Solution
    • Unique value proposition
    • Product description
      • Credit
      • International payments
      • Trust
      • Concepts from research
    • Positioning
    • Proof of concept
    • Design principles and qualities
    • Designing for trust
    • Branding
  • Technology
    • Frontend
    • Web3 protocol
    • Web3 chain selection
    • Project token
    • Partners
  • Distribution
    • Go to market
    • Marketplace strategy
    • Distribution and sales strategy
    • Countries selection
  • Objectives and business strategy
    • Strategic priorities
    • Principles
    • Long term plan
  • People
    • Initial team
    • Organisational structure
  • Financials
    • Revenue model
    • Financial projections
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  1. Solution

Branding

PreviousDesigning for trustNextFrontend

Last updated 11 months ago

Sumara’s brand has been built to reflect the company and its .

The brand was created by Ian and Astrid Decrop. The brand development work can be viewed .

The brand aims to have a personal face that builds connection and empathy with developing market entrepreneurs. The brand is adventurous and fresh, but trustworthy. It reflects Sumara’s focus on being clear, simple and transparent.

The core brand will be set and managed centrally, with local customisations used if required.

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