Sumara
  • 👋Welcome!
  • Summary overview of Sumara
  • Pitch deck
  • Company background
    • Vision
    • Mission
    • Values
    • Culture
    • Sumara's Founder
    • Path that led Ian to Sumara
    • Team
    • Regulation
  • Market analysis
    • Core problem
    • Market trends
      • Trade statistics
      • The trade gap
      • The digitalisation of trade
      • Web3 adoption
      • Size of fee pool
    • Alternatives
    • Competitor analysis
  • Solution
    • Unique value proposition
    • Product description
      • Credit
      • International payments
      • Trust
      • Concepts from research
    • Positioning
    • Proof of concept
    • Design principles and qualities
    • Designing for trust
    • Branding
  • Technology
    • Frontend
    • Web3 protocol
    • Web3 chain selection
    • Project token
    • Partners
  • Distribution
    • Go to market
    • Marketplace strategy
    • Distribution and sales strategy
    • Countries selection
  • Objectives and business strategy
    • Strategic priorities
    • Principles
    • Long term plan
  • People
    • Initial team
    • Organisational structure
  • Financials
    • Revenue model
    • Financial projections
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Go to market

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Last updated 11 months ago

Sumara’s vision is to be able to service any company that wishes to conduct international trade, anywhere in the world.

To achieve this vision, Sumara will adopt a phased approach to ensure each market segment receives a solution that is truly 10x better than existing alternatives.

Phased Approach

1. Focus on commodities importers, and refine further to one vertical

  • Initially, Sumara will strive to reach product-market fit and dominate a single industry vertical. This focused approach allows for deep understanding and customization of solutions to meet the specific needs of that industry.

  • Sumara will initially focus on SME commodities importers. User research showed that providing credit is vital to offer a solution 10x better than alternatives. Commodities importers are easier to finance due to the known values and liquid markets of commodities, making them a creditworthy customer segment.

  • By mastering one vertical, Sumara can gather extensive knowledge and data, leading to better credit decisions and more competitive risk pricing.

2. Optimising trade corridors

  • Sumara will begin by targeting defined trade corridors, optimising solutions for specific countries involved in these early stages. This geographic focus allows for tailored strategies that meet local regulatory and market requirements effectively.

3. Iterative expansion

  • Based on market feedback and evolving conditions, Sumara will refine its approach and gradually expand to additional verticals. Each phase will build on the success and insights gained from the previous ones.

4. Scaling the platform

  • Initially, Sumara will be an end-to-end proposition for SME customers. As the platform develops and gathers network effects, it will open access to its protocol to other regulated distributors, facilitating broader market penetration.

Through this strategic, phased approach, Sumara will progressively expand its capabilities, ensuring each market segment receives a solution that is significantly better than existing alternatives, ultimately fulfilling its vision of facilitating global trade for entrepreneurs and businesses everywhere.

This phased approach is inspired by Peter Thiel's findings in ‘Zero to One’, and Tesla’s successful of focusing on a high-value niche market before scaling to broader segments. By ensuring exceptional value and deep customization in each phase, Sumara aims to create a robust and scalable solution for international trade finance.

strategy