Countries selection

Selecting which markets to operate in will be a key decision on an ongoing basis.

Initial Focus

The Proof of Concept (POC) will provide insights from Dubai, Kenya, Vietnam, and Thailand, which serve as starting points.

Strategic Corridors

Post-POC, focus will likely be on trade routes between the Middle East and Africa, due to Ian’s familiarity with these markets, the lack of quality alternatives, and the growing trade volumes.

Nimble Response to Geopolitical Shifts

Sumara will remain agile to capitalise on geopolitical shifts, such as the shift of manufacturing from China to Vietnam, presenting significant opportunities for early entrants.